Case Study: Transforming Dead Leads into Revenue with Reactivation AI

Background

High-volume, lead-driven businesses often face a common challenge: maximizing ROI on leads. Despite investing substantial budgets—often in the multi-six-figure range—many businesses fail to engage a significant portion of their leads. In this case, only half of the leads were contacted, while the other half were dismissed as “the cost of doing business.”

This is how their lead conversion process typically worked:

Leads were generated through paid advertising and organic traffic. Leads were passed into a dialer system and contacted up to 16 times over the first 48 hours. By day three, the dialing efforts were halted, and the leads were categorized as “unresponsive.”

The Problem

Despite the relentless follow-up attempts, hundreds of leads were left unconverted. These “dead leads” represented a significant opportunity cost, as each successful sale was valued at $4,000 (AED 15,000) to $7,000 (AED 22,000).

The Solution

The company turned to our Database Reactivation AI System. On day three of their lead cycle, they uploaded 319 of these unresponsive leads into our system to see if AI could achieve what their sales team could not.

Results

47 leads responded. 21 appointments were booked.$600,000 (AED 2,203,791) in new revenue was generated over the following 90 days.

The Impact

While the additional revenue was impressive, the real breakthrough came when the business owner realized the potential cost savings. With AI handling lead reactivation, they could achieve better results with a significantly smaller team.

Given that the average sales team member’s salary ranges between $60,000 (AED 220,300) and $80,000 (AED 294,000) annually (excluding commissions), reducing the team size from 30 to five could save the company $1.5 million (AED 5,5M) to $2 million (AED 7.4M) per year in overheads.

How It Works

Our Database Reactivation AI engages leads in a personalized and strategic way: