Approximately 90% of consumers respond to a SMS or WhatsApp message within 30 minutes, with around half of them responding to businesses in as little as 3 minutes. In comparison, the success of SMS and WhatsApp is significantly higher than that of sales calls, or emails, boasting a lead-conversion rate of 15%, whereas calling stands at a mere 1%..
One in three people would prefer to contact businesses via SMS or WhatsApp, new research shows, highlighting the need for businesses to employ a fully omnichannel presence.
A notable 58% of consumers consider texting as the preferred mode of communication from brands.
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